MANAGEMENT COURSES OFFERED

Business 11
Accounting for Small Business

This course includes basic accounting procedures, preparation and analysis of financial statements, banking, payroll processes,and special accounting journals. This is an accounting course for small business in service and retail environments.

Note: This course is not open to students who have credit for or are currently enrolled in Business 1A. Not recommended for the student who has completed two years of high school bookkeeping with a grade of C or better.

Business 12
Advertising

3 units; 3 hours lecture
Recommended Preparation:  eligibility for English 2R
Credit, degree applicable
Transfer CSU

In this course students will study the field of advertising and promotion from a marketing perspective.  Topics to be covered include the practice and management of advertising by agencies, clients, and the media.  Also emphasized are the concepts of ethics, social responsibility, and consumer benefits.  Effective techniques in the preparation of different types of advertisements will also be analyzed and applied.

Business 14
Marketing

This course provides an intensive study of concepts and strategies on which the field of marketing is based. Emphasis will be on product decisions, distribution decisions, promotion decisions, and pricing decisions. The general elements of electronic marketing will also be studied.

Note: Letter grade or CR/NCR option.

Business 15
Business Mathematics

3 units; 3 hours lecture
Recommended Preparation:  eligibility for English 2R
Credit, degree applicable

This course is designed to prepare students for mathematical concepts involving quantitative reasoning and analysis in management, finance, accounting, real estate, and other areas of business.  The course content involves a thorough study of all aspects of business mathematics including basic computational skills, bank reconciliation, use of business formulas and equations, payroll, discounts and markup/markdowns, simple and compound interest, present value analysis, annuities and sinking funds, credit, depreciation and inventory, taxes, insurance, financial reports, and business statistics.

Note:  Letter grade or CR/NCR option.

Business 17
Personal Finance

In this course basic economic issues applied to individual and family management, such as financial planning, record keeping, budgeting, managing money, credit, and taxes are covered. Housing and other major expenditures, protecting assets through insurance and other means, investing in stocks, bonds, mutual funds, and real estate, as well as retirement planning are emphasized.

Note: Letter grade or CR/NCR option.

Business 19
Principles of Retailing Management

3 units; 3 hours lecture
Recommended Preparation:  eligibility for English A
Credit, degree applicable

This course is a study of the principles and practices used in the management of retail stores.  Topics include site selection, layout, organization, staffing, positioning, customer service, promotional techniques and all aspects of the critical buying function.

Note:  Letter grade or CR/NCR option

Business 20
Business Management

This course is a study of basic business management concepts and theories in a global, competitive environment. Emphasis is on an operational analysis of the manager’s role in multinational business organizations. Also emphasized are the principles of Total Quality Management and the traditional management functions of planning, organizing, staffing, leading, and controlling.

Note: Letter grade or CR/NCR option.

Business 21
Personnel Management

In this course students will gain an understanding of effective utilization of human resources in the business enterprise.  Emphasis is on principles of personnel administration, supervisory and leadership techniques, human relations, concepts of motivation, business communication, and laws governing the rights of employers and employees.  Effective management of common types of personnel problems will be discussed.

Business 22
Human Relations in Business

In this course students will examine human relations theories and applications that will promote effective work relationships.  Ethical issues in business are addressed as well as an explicit process of ethical reasoning that will aid in defining and dealing with dilemmas in the workplace.  Current events and case studies will be used to develop critical skills as students apply theories and principles.

 Note: Letter grade or CR/NCR option.

Business 24
Small Business Management

In this course the students will examine basic concepts and techniques used in small business management. Emphasis will be on entrepreneurial strategy, new venture opportunities, the business plan, small business marketing, small business management, and financial management.

Note: Letter grade or CR/NCR option.

Business 25
Introduction to Business

This course is a survey of organization and management factors influencing the establishment, location, and operation of businesses. This course emphasizes the functional area of accounting as well as the legal framework within which business activities are conducted. The course also emphasizes the principles of Total Quality Management (TQM) in a multi-cultural and globalized environment.

Note: Letter grade or CR/NCR option.

Business 90 (formerly 18)
International Aspects of Business

In this course students will study business theories. Topics will include cross-cultural relations, comparative economic systems, comparative political systems, and international economics. Law and international trade, foreign exchange, letters of credit, export requirements, and emerging issues in international trade will also be covered.

Note: Letter grade or CR/NCR option.

Business 91
International Marketing

3 units; 3 hours lecture
Recommended Preparation:  Business 90 with a minimum grade of C or concurrent enrollment or equivalent experience
Credit, degree applicable

In this course, the student will gain an understanding of the nature and extent of international marketing, as well as the challenges of marketing internationally and how marketers approach and manage these challenges.  Topics include the economic, political, environmental, and cultural factors that affect international marketing as well as the tools and resources available to assess these factors.  Selection of viable markets, options available to marketers to develop a global and international strategy, and individual marketing strategies for specific countries will also be discussed.

Business 92
Fundamentals of Exporting

3 units; 3 hours lecture
Recommended Preparation:  Business 90 with a minimum grade of C or concurrent enrollment or equivalent experience
Credit, degree applicable

In this course, the student will gain an understanding of the role of exporting in a global economy and the key steps involved in the export process.  Topics will include evaluation of a company’s export readiness and potential, market research, identification of the best export markets, development of export market plans, and market entry strategies.  Promotion of overseas sales, finding buyers and distributors, responding to inquiries, calculation of export prices, issuance of pro forma invoices, preparation of goods for shipment, preparation of the necessary export documentation, insurance, financing, and delivery of goods will also be covered.

Business 93
Fundamentals of Importing

3 units, 3 hours lecture
Recommended Preparation:  Business 90 with a minimum grade of C or equivalent experience
Credit, degree applicable
Transfer CSU

In this course students will analyze the balance of trade between the United States and other countries.  Topics will include the effects of imports on the economy, employment, and the standard of living in the United States.  Importing as a business, the import process, the role of the United States customs, and distribution from the port of entry to United States markets will also be covered.

Business 94
International Trade Logistics

3 units, 3 hours lecture
Recommended Preparation:  Business 90 with a minimum grade of C or equivalent experience
Credit, Degree Applicable
Transfer CSU

In this course students will examine logistical and documentary aspects of moving goods internationally from source to final destination.  Emphasis will be placed on all modes of transportation involved in doing business on a global basis, as well as the shipping and other documents required for specific trade transactions.  Topics will also include international commercial terms (Incoterms) commonly used for pricing and transport of goods as well as the roles of freight forwarders, carriers, and other providers of logistics and document-preparation services.

Business 97
International Business Law

3 Units, 3 hours lecture
Recommended Preparation:  Business 90 with a minimum grade of C or equivalent experience
Credit, Degree Applicable
Transfer CSU

In this course students will study legal and regulatory aspects of international business.  Emphasis is on the tariff and non-tariff measures used by governments to regulate trade, multilateral and bilateral treaties, and agreements to facilitate trade.  Other topics will include the United States and international agencies charged with administering and enforcing specific trade laws and regulations.