BUSINESS - MARKETING

The Marketing Department at El Camino College offers a variety of courses for students pursuing a career in marketing, management, sales, advertising, communications, and public relations and a variety of other fields in the business world.  

Students will learn the skills and techniques needed for successful careers in marketing, which connects a company or non-profit group to specific consumer groups. Through the department’s courses, students will study target marketing, product development, customer needs, advertising, basic accounting, and communications.

Marketing careers include positions in sales, product development, management, research, retail, advertising, and distribution. Marketing professionals not only work in the business setting, but their services are also needed in areas such as health care, government, colleges and universities, museums, and the armed forces. According to several research studies, marketing positions are also the fastest way to landing top management jobs.

With the information industry growing at breakneck speed, there is a great demand for marketing professionals who can help businesses develop strategies to convey their messages efficiently.

Degree Programs

The Marketing major for the Associate in Science Degree provides students with a broad foundation to pursue many careers in marketing. Students can earn a degree in marketing after completing 60 semester units, including the General Education requirements listed in the El Camino College Catalog. For more information, click here.

Major requirements include:

• Financial Accounting or Accounting for Small Business
• Advertising or Small Business Management
• Personal Selling
• Marketing
• Human Relations in Business
• Introduction to Business
• Effective English for Business or Written Business Communications
• Oral Business Communications
• Contracts, Sales and Commercial Paper

Recommended Electives

• Personal Finance
• International Aspects of Business
• Business Management
• Personnel Management
• Cooperative Career Education
• Introduction to Computers

Certificate Programs

A Certificate of Competence will be granted upon completion of the required Courses with a minimum grade average of B. Students who anticipate employment with large businesses are advised to take Advertising. Those interested in smaller enterprises should complete Small Business Management. For more information, click here.

Courses include:

• Financial Accounting or Accounting for Small Business
• Advertising or Small Business Management  
• Personal Selling
• Marketing           
• Human Relations in Business           
• Introduction to Business           
• Effective English for Business or Written Business Communications            
• Oral Business Communications           
• Contracts, Sales and Commercial Paper

A Certificate of Completion will be granted upon completion of the required units with a minimum grade average of C. At least 50% must be completed at El Camino College. The certificate will be issued if all units have been completed within a five-year period. Students who have questions regarding this requirement should contact the Counseling Division or Evaluation Unit. For more information, click here.

Courses include:

• Financial Accounting or Accounting for Small Business
• Advertising or Small Business Management  
• Personal Selling
• Marketing           
• Human Relations in Business           
• Introduction to Business           
• Effective English for Business or Written Business Communications            
• Oral Business Communications           
• Contracts, Sales and Commercial Paper

Career Paths

There are many career options available to individuals with training in marketing. Sample career options in various marketing fields include:

Advertising

Contact Information:

Virgina Rapp
Dean, Business Division
(310) 660-3770 
vrapp@elcamino.edu