Marketing Courses Offered
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COURSES OFFERED

Business 12
Advertising

3 units; 3 hours lecture
Recommended Preparation: English 82 and English B
Credit, degree applicable
Transfer CSU

In this course, students will study how to create effective and compelling advertising campaigns through print, broadcast, and electronic media. Topics to be covered include the branding, message creation, and media placement. Also emphasized are the concepts of ethics, social responsibility, and consumer benefits. 

 

Business 14
Marketing

3 units; 3 hours lecture
Recommended Preparation: English 82 and English B
Credit, degree applicable
Transfer CSU

This course is an introduction to marketing principles and explores marketing concepts and strategies. Topics include market analysis, planning, product development, marketing mix, and media decisions. Electronic marketing and the environmental factors of marketing including social, ethical, and legal considerations are also studied.

Note: Letter grade or pass/no pass option. 

 

Business 17
Personal Finance

3 units; 3 hours lecture
Prerequisite: Mathematics 40
Credit, degree applicable
Transfer CSU

In this course, students will learn how to develop personal financial goals and how to use financial planning to help achieve life goals. Students will learn budgeting, planning for the financial future, and how to incorporate investment choices such as stocks, real estate, bonds, and mutual funds. Students will examine how personal financial management impacts individuals and families and how to calculate the financial impacts of their decisions.

 

Business 22
Human Relations in Organizations

3 units; 3 hours lecture
Recommended Preparation: English 82 and English B
Credit, degree applicable
Transfer CSU

This course covers the major themes of human relations in organizations and the workplace from a psychological, sociological, and physiological perspective. Students will develop critical thinking and ethical reasoning skills as students apply behavior science theories and principles. Topics include values, perception, motivation, conflict management, teamwork, and leadership.

 

Business 24
Small Business Entrepreneurship

3 units; 3 hours lecture
Recommended Preparation: eligibility for English 84 and eligibility for English A
Credit, degree applicable
Transfer CSU

This course provides students with the ability to identify opportunities and develop them into viable small businesses or non-profit organizations. Students will focus on building the entrepreneurial skills needed to initiate and manage a small business or small organization. Areas of concentration include product development, acquiring financing, drafting a business plan, advertising, accounting, legal forms of organizations, and strategic planning. 

Note: Letter grade or pass/no pass option.
 

 

Business 25
Introduction to Business

3 units; 3 hours lecture
Recommended Preparation: eligibility for English 84
Credit, degree applicable
Transfer CSU, UC

This course is a survey of organization and management factors influencing the establishment, location, and operation of businesses. This course emphasizes the functional area of accounting as well as the legal framework within which business activities are conducted. The course also emphasizes the principles of Total Quality Management (TQM) in a multicultural and globalized environment.

Note: Letter grade or pass/no pass option.
 

 

Business 27
Effective English for Business

3 units; 3 hours lecture
Prerequisite: eligibility for English 1A
Credit, degree applicable
Transfer CSU

This course is a study of written English skills that are critical to communicate successfully in a business environment. Focus is placed on English grammar, usage, and sentence structure.

 

Business 28
Written Business Communications

3 units; 3 hours lecture
Prerequisite: English 1A with a minimum grade of C
Credit, degree applicable
Transfer CSU

In this course, students will study the theory and practice of functional writing to provide a better understanding of the human relations aspects of communication, develop logical patterns of organizing ideas, and achieve clear, concise expression in written form. Students will prepare formal and informal written reports in various types of business communication utilizing appropriate inductive and deductive methods and incorporating considerations for ethical and legal implications. Understanding critical thinking techniques and the problems associated with logical fallacies will be emphasized throughout the course.

 

Business 29
Oral Business Communications

3 units; 3 hours lecture
Recommended Preparation: English B
Credit, degree applicable
Transfer CSU

In this course, students will compose and deliver original business presentations with focus on effective speaking in business situations. The course will focus on techniques of research, preparation, presentation, and evaluation.  Various business formats including interviewing, delivering formal business presentations, speaking within a small group and interpersonal conversations, impromptu speaking and briefings will be covered.

Note: Business 29 is the same course as Supervision 27.

 

Business 36
New Venture Creation

2 units; 2 hours lecture
Recommended Preparation: English 82 and English B
Credit, degree applicable
Transfer CSU

In this course, students will learn the strategies and tactics necessary to compose a comprehensive business plan. Students will use their unique product or service concept and develop all components of a successful plan including legal form of ownership, sales forecasts, operational plan, marketing plan, financial analysis and forecasts, and organizational structure.

Note: Letter grade or pass/no pass option.

 

Business 74
New Media Marketing

3 units; 3 hours lecture
Recommended Preparation: English 82 and English B
Credit, degree applicable
Transfer CSU

This course focuses on the application of technologies when marketing to consumers and businesses. Emphasis is placed on the use of mobile technologies, apps, and websites to support strategic business goals. Content marketing, email marketing, search engine marketing, and social media are covered as part of an integrated online marketing campaign. The course also examines how digital marketing integrates with traditional marketing techniques.