The program is designed to provide students with the opportunity to obtain a degree or certificate in marketing. The student will explore opportunities in the marketing field, acquire basic marketing terminology, applying marketing concepts to the role of marketing in society and in the business firm, and balance factors that influence marketing decision-making in the global economy. Competency will be measured by examinations, projects, and case problems.
A minimum of 12 units must be completed at El Camino College.
Students who anticipate employment with large businesses are advised to take Business 12.
Those interested in smaller enterprises should complete Business 24.
To view course descriptions for the required or recommended courses listed above, click on each course number. Click here for the El Camino College Catalog to view course descriptions for the general education requirements and other electives,. Click here to view the current Schedule of Classes.
For information on specific university major requirements, please obtain a transfer curriculum guide sheet in the Counseling Services Center, consult with your counselor, or visit the Transfer Center. You may use the transfer major requirements to help you fulfill your associate degree requirements.
A Certificate of Achievement will be awarded to the student completing the courses listed below. A minimum of 12 units must be completed at El Camino College.
Students who anticipate employment with large businesses are advised to take Business 12.
Those interested in smaller enterprises should complete Business 24.
To view course descriptions for the required or recommended courses listed above, click on each course number. Click here for the El Camino College Catalog to view course descriptions for the general education requirements and other electives,. Click here to view the current Schedule of Classes.
Course Descriptions
Required or Recommended Classes:
Business 1A
Financial Accounting
4 units; 4 hours lecture, 1 hour lab
Recommended Preparation: eligibility for English 1A
Credit, degree applicable
Transfer CSU - limitations apply, UC;
(CAN BUS 2; Business 1A, 1B = CAN BUS SEQ A)
This is an introductory course covering the fundamentals of financial accounting of the corporate entity. Topics will include the analysis, recording, and summarizing of accounting transactions on the accrual basis. An emphasis will be on accounting as an information system to meet the demands of users for decision making.
Click here to view course requirements for A.S. Degree or Certificates.
Business 11
Accounting for Small Business
3 units; 3 hours lecture
Recommended Preparation: eligibility for English 2R
Credit, degree applicable
This course includes basic accounting procedures, preparation and analysis of financial statements, banking, payroll processes, and special accounting journals. This is an accounting course for small business in service and retail environments.
Note: This course is not open to students who have credit for or are currently enrolled in Business 1A. Not recommended for the student who has completed two years of high school bookkeeping with a grade of C or better.
Click here to view course requirements for A.S. Degree or Certificates.
Business 12
Advertising
3 units; 3 hours lecture
Recommended Preparation: eligibility for English 2R
Credit, degree applicable
Transfer CSU
In this course students will study the field of advertising and promotion from a marketing perspective. Topics to be covered include the practice and management of advertising by agencies, clients, and the media. Also emphasized are the concepts of ethics, social responsibility, and consumer benefits. Effective techniques in the preparation of different types of advertisements will also be analyzed and applied.
Click here to view course requirements for A.S. Degree or Certificates.
Business 14
Marketing
3 units; 3 hours lecture
Recommended Preparation: eligibility for English 2R
Credit, degree applicable
Transfer CSU
This course provides an intensive study of concepts and strategies on which the field of marketing is based. Emphasis will be on product decisions, distribution decisions, promotion decisions, and pricing decisions. The general elements of electronic marketing will also be studies.
Note: Letter grade or CR./NCR option.
Click here to view course requirements for A.S. Degree or Certificates.
Business 17
Personal Finance
3 units; 3 hours lecture
Recommended Preparation: eligibility for English 2R
Credit, degree applicable
Transfer CSU
In this course basic economic issues applied to individual and family management, such as financial planning, record keeping, budgeting, managing money, credit, and taxes are covered. Housing and other major expenditures, protecting assets through insurance and other means, investing in stocks, bonds, mutual funds, and real estate, as well as retirement planning are emphasized.
Note: Letter grade or CR/NCR option.
Click here to view course requirements for A.S. Degree or Certificates.
Business 20
Business Management
3 units; 3 hours lecture
Credit, degree applicable
Transfer CSU
This course is a study of basic business management concepts and theories in a global, competitive environment. Emphasis is on an operational analysis of the manager’s role in multinational business organizations. Also emphasized are the principles of Total Quality Management and the traditional management functions of planning, organizing, staffing, leading, and controlling.
Note: Letter grade or CR/NCR option.
Click here to view course requirements for A.S. Degree or Certificates.
Business 21
Personnel Management
3 units; 3 hours lecture
Recommended Preparation: eligibility for English 2R
Credit, degree applicable
Transfer CSU
In this course students will gain an understanding of effective utilization of human resources in the business enterprise. Emphasis is on principles of personnel administration, supervisory and leadership techniques, human relations, concepts of motivation, business communication, and laws governing the rights of employers and employees. Effective management of common types of personnel problems will be discussed.
Click here to view course requirements for A.S. Degree or Certificates.
Business 22
Human Relations in Business
3 units; 3 hours lecture
Recommended Preparation: eligibility for English 2R
Credit, degree applicable
Transfer CSU
In this course students will examine human relations theories and applications that will promote effective work relationships. Ethical issues in business are addressed as well as an explicit process of ethical reasoning that will aid in defining and dealing with dilemmas in the workplace. Current events and case studies will be used to develop critical skills as students apply theories and principles.
Click here to view course requirements for A.S. Degree or Certificates.
Business 24
Small Business Management
3 units; 3 hours lecture
Recommended Preparation: eligibility for English 2R
Credit, degree applicable
Transfer CSU
In this course the students will examine basic concepts and techniques used in small business management. Emphasis will be on entrepreneurial strategy, new venture opportunities, the business plan, small business marketing, small business management, and financial management.
Note: Letter grade or CR/NCR option.
Click here to view course requirements for A.S. Degree or Certificates.
Business 25
Introduction to Business
3 units; 3 hours lecture
Recommended Preparation: eligibility for English 2R
Credit, degree applicable
Transfer CSU, UC
This course is a survey of organization and management factors influencing the establishment, location, and operation of businesses. This course emphasizes the functional area of accounting as well as the legal framework within which business activities are conducted. The course also emphasizes the principles of Total Quality Management (TQM) in a multi-cultural and globalized environment.
Note: Letter grade or CR/NCR option.
Click here to view course requirements for A.S. Degree or Certificates.
Business 27
Effective English for Business
3 units; 3 hours lecture
Prerequisite: eligibility for English 1A
Credit, degree applicable
Transfer CSU
This is a comprehensive course designed to strengthen and refine the student’s ability to intelligently express and communicate through written language in a business environment. The course will focus on the methods of organizing and presenting business data and ideas in written explanatory and persuasive formats as well as the structural relationships in language. Assignments are designed to stimulate thought and discussion as well as to formulate clear and precise expression of ideas.
Click here to view course requirements for A.S. Degree or Certificates.
Business 28
Written Business Communications
3 units; 3 hours lecture
Prerequisite: eligibility for English 1A
Credit, degree applicable
Transfer CSU
In this course students will study the theory and practice of functional writing to give them an understanding of the human relations aspects of communication, to help develop local patterns of organizing ideas, and to aid in achieving clear, concise expression. Practice in writing various types of business letters and reports will be emphasized throughout the course.
Click here to view course requirements for A.S. Degree or Certificates.
Business 29
Oral Business Communications
3 units; 3 hours lecture
Recommended Preparation: eligibility for English A
Credit, degree applicable
Transfer CSU
In this course students will learn the principles of effective speaking in business situations. Interviews, conferences, briefings, and group discussions will be covered. Techniques of research, preparation, presentation, and evaluation are emphasized.
Note: This course is the same as Supervision 27
Click here to view course requirements for A.S. Degree or Certificates.
Business 90 (formerly 18)
International Aspects of Business
3 units; 3 hours lecture
Recommended Preparation: eligibility for English 2R
Credit, degree applicable
Transfer CSU
In this course students will study business theories. Topics will include cross-cultural relations, comparative economic systems, comparative political systems, and international economics. Law and international trade, foreign exchange, letters of credit, export requirements, and emerging issues in international trade will also be covered.
Note: Letter grade or CR/NCR option.
Click here to view course requirements for A.S. Degree or Certificates.
Computer Information Systems 13
Introduction to Computers
3 units; 2 hours lecture, 3 hours lab
Recommended Preparation: eligibility for English 2R
Credit, degree applicable
Transfer CSU, UC; (CAN BUS 6)
This course is an introduction to computers and application software. It is designed as both an introduction and an entry-level overview for other Computer Information Systems classes. The class covers operating systems, computer security, application software, and hardware. Laboratory exercises focus on application software including spreadsheets, word processors, databases, presentation tools, and the use of the Internet. A programming language is used to teach design and logic.
Click here to view course requirements for A.S. Degree or Certificates.
Law 5
Contracts, Sales and Commercial Paper
3 units; 3 hours lecture
Recommended Preparation: eligibility for English A
Credit, degree applicable
Transfer CSU*, UC*; (CAN BUS 8)
This course examines court systems, statutory laws, legal and equitable remedies, contract agreements as foundations for other commercial laws, law of sales and purchases of goods, commercial paper including promissory notes, drafts, checks and certificates of deposits.
*Note: There may be CSU course limitations for students completing Law 5 and Law 4. Check with the transfer school for transfer status of this course.
*Note: The maximum UC credit allowed for students completing Law 5 and Law 6 is one course.
Click here to view course requirements for A.S. Degree or Certificates.
Course Descriptions for other Management/Marketing Courses
Business 15
Business Mathematics
3 units; 3 hours lecture
Recommended Preparation: eligibility for English 2R
Credit, degree applicable
This course is designed to prepare students for mathematical concepts involving quantitative reasoning and analysis in management, finance, accounting, real estate, and other areas of business. The course content involves a thorough study of all aspects of business mathematics including basic computational skills, bank reconciliation, use of business formulas and equations, payroll, discounts and markup/markdowns, simple and compound interest, present value analysis, annuities and sinking funds, credit, depreciation and inventory, taxes, insurance, financial reports, and business statistics.
Note: Letter grade or CR/NCR option.
Click here to view course requirements for A.S. Degree or Certificates.
Business 19
Principles of Retailing Management
3 units; 3 hours lecture
Recommended Preparation: eligibility for English A
Credit, degree applicable
This course is a study of the principles and practices used in the management of retail stores. Topics include site selection, layout, organization, staffing, positioning, customer service, promotional techniques and all aspects of the critical buying function.
Note: Letter grade or CR/NCR option
Click here to view course requirements for A.S. Degree or Certificates.
Business 91
International Marketing
3 units; 3 hours lecture
Recommended Preparation: Business 90
with a minimum grade of C or concurrent
enrollment or equivalent experience
Credit, degree applicable
In this course, the student will gain an understanding of the nature and extent of international marketing, as well as the challenges of marketing internationally and how marketers approach and manage these challenges. Topics include the economic, political, environmental, and cultural factors that affect international marketing as well as the tools and resources available to assess these factors. Selection of viable markets, options available to marketers to develop a global and international strategy, and individual marketing strategies for specific countries will also be discussed.
Click here to view course requirements for A.S. Degree or Certificates.
Business 92
Fundamentals of Exporting
3 units; 3 hours lecture
Recommended Preparation: Business 90
with a minimum grade of C or concurrent
enrollment or equivalent experience
Credit, degree applicable
In this course, the student will gain an understanding of the role of exporting in a global economy and the key steps involved in the export process. Topics will include evaluation of a company’s export readiness and potential, market research, identification of the best export markets, development of export market plans, and market entry strategies. Promotion of overseas sales, finding buyers and distributors, responding to inquiries, calculation of export prices, issuance of pro forma invoices, preparation of goods for shipment, preparation of the necessary export documentation, insurance, financing, and delivery of goods will also be covered.
Click here to view course requirements for A.S. Degree or Certificates.
Business 93
Fundamentals of Importing
3 units, 3 hours lecture
Recommended Preparation: Business 90
with a minimum grade of C or equivalent experience
Credit, degree applicable
Transfer CSU
In this course students will analyze the balance of trade between the United States and other countries. Topics will include the effects of imports on the economy, employment, and the standard of living in the United States. Importing as a business, the import process, the role of the United States customs, and distribution from the port of entry to United States markets will also be covered.
Click here to view course requirements for A.S. Degree or Certificates.
Business 94
International Trade Logistics
3 units, 3 hours lecture
Recommended Preparation: Business 90
with a minimum grade of C or equivalent experience
Credit, Degree Applicable
Transfer CSU
In this course students will examine logistical and documentary aspects of moving goods internationally from source to final destination. Emphasis will be placed on all modes of transportation involved in doing business on a global basis, as well as the shipping and other documents required for specific trade transactions. Topics will also include international commercial terms (Incoterms) commonly used for pricing and transport of goods as well as the roles of freight forwarders, carriers, and other providers of logistics and document-preparation services.
Click here to view course requirements for A.S. Degree or Certificates.
Business 97
International Business Law
3 Units, 3 hours lecture
Recommended Preparation: Business 90
with a minimum grade of C or equivalent experience
Credit, Degree Applicable
Transfer CSU
In this course students will study legal and regulatory aspects of international business. Emphasis is on the tariff and non-tariff measures used by governments to regulate trade, multilateral and bilateral treaties, and agreements to facilitate trade. Other topics will include the United States and international agencies charged with administering and enforcing specific trade laws and regulations.
Click here to view course requirements for A.S. Degree or Certificates.
To view course descriptions for other Business Division classes click on your field of interest:
To view course descriptions for the general education requirements and other electives, click here to see El Camino’s College Catalog.
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