PUBLIC RELATIONS & MARKETING
Statement of Values
Our highest value is placed on our students and their educational goals. Interwoven in that value is our recognition that the faculty and staff of El Camino College are the College’s stability, its sources of strength and its driving force. To read the entire mission statement click here.
With this in mind, our core values are:
- People – We strive to balance the needs of our students, employees and community.
- Respect – We work in a sprit of cooperation and collaboration.
- Integrity – We act ethically and honestly toward our students, colleagues and community.
- Diversity – We recognize and appreciate our similarities and differences.
- Excellence – We aspire to deliver quality and excellence in all we do.
The Public Relations and Marketing Department at El Camino College designs, produces and delivers professional
communications about college programs, instructional support, and services to a diverse student
population, the general public and the media.
The Communications Guide & Publications Standards provides information about the services offered by the Public Relations and
Marketing Department. This department is the first stop for public relations (news releases, public service
announcements), advertising, instructional materials production, and publication design and will assist the campus
community with tasks in each of these areas.
In addition, this guide describes requirements - such as the use of the college name, logo and nondiscrimination
clause - for all materials distributed to students, the public and the media in an effort to maintain a consistent,
positive image for all El Camino College communications. Each college publication sends a message to
the receiver about the value of our college. The standards and guidelines presented in this manual will help to
enhance the image of El Camino College. Use of consistent, unified publications and graphic images will provide
stronger public awareness of the college and the services we provide. We have set up these guidelines in
order to assure access and consistency across all aspects of El Camino College publications.
The Guide to Communications is a working document that will continue to evolve over time. We welcome
comments from faculty, staff, students and alumni. This guide is not meant to inhibit creativity, but to bring
the college together with some flexibility. These guidelines apply campus-wide. Your support in this endeavor
is critical.
To encourage full inclusion in all programs and services, accommodations and alternate media formats for this
particular publication/document are available upon request by contacting:
Contact Information:
Ann M. Garten
Community Relations Director
Phone: 1(310) 660-3406
Fax: 1(310) 660-3946
E-mail: agarten@elcamino.edu.
The Public Relations & Marketing Department is located in the Student Services Center, Room SSC105.
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