This branch of Applied Anthropology has grown tremendously in recent years and is likely to experience even greater growth and demand in the future. 

Business settings, corporate environments and market research are ideal areas to which one can apply anthropological perspectives, the participant-observation method and a holistic approach.  Check out the following for more information:

Ethnographic Insight: a great example of a company that uses an anthropological approach in conducting market research

"Hot Asset in Corporate: Anthropology" article published in USA Today which cites many examples of applying anthropology to business.