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Logo

Everyone at El Camino College becomes responsible for building trust in the college. As stewards of the visual identity for El Camino, we build trust and brand equity as we use the graphic identity system consistently, repeatedly, and with confidence. The purpose of this logo guide is to help you do just that.

Logo Policy

This guide provides invaluable resources and essential guidelines to ensure all of our marketing and communications materials reflect the professionalism and commitment of El Camino.

Use this manual as a reference and a resource. Understand the reasoning behind the identity guidelines and ask for help or clarification as questions arise.

About the Logo

The original logo was created by former El Camino staff member Mick Moyer and has been in use for more than 30 years. In 2021 subtle adjustments were made and a stacked version of the logo was created. Please use only these new versions going forward.

Versions

There are two versions of the El Camino logo. Both are equal in importance—one is not preferred over the other. It is comprised of a wordmark (text) and a symbol (circle bell icon).

Using the symbol portion of the logo (without the wordmark) is limited to situations where it is the only reasonable solution. Use it as a last resort only.

 

The logo below, labeled “Horizontal,” is one of two marks for the college. The full name is spelled out on one long line.

  • Use it on all official materials when the horizontal orientation fits or looks best.
  • This logo version should be used when its horizontal orientation works cohesively with surrounding graphics
    and information.
  • Its shape also fits in horizontal applications, such as a web banner ad or an imprint on pen.
  • Use this logo in El Camino Blue, white or black only.

 

The logo labeled “Vertical” is the same as the horizontal version but has been reconfigured with the name stacked on two lines.

  • It is left aligned and the bell icon is tucked into the lower right space to form an overall compact and centered rectangular shape.
  • This option is designed for spaces such as web “skyscraper” digital ads, a lightpole banner, or admissions college fair pop-up banner.

 

Usage

  • All versions of the logo are in digital format only.
  • These files are not intended to be edited in any way.
  • Fonts used in the creation of the logo have been “expanded” or “outlined” meaning there are actually no fonts remaining.
  • Do not attempt to recreate the logo in any manner.

Choose the Best Version

How do you choose which version of the logo to use?

  • Choose the logo which best fits the space while making the right statement.
  • Bigger is not always better but optimal placement and fit can have a big impact.

This illustration shows the same space on an application using the two logo options. The solution on the right uses the stacked version logo. Because the proportions of the logo relate to the space in which it’s placed, it fits better and can be used much larger. The result is a more impactful logo and balanced overall look.

Exceptions

The full logo (combined wordmark and bell circle) is the preferred version and is to be used whenever and wherever possible. Occasionally exceptions will need to be made.

Below are examples where the El Camino identity is strongest when using partial elements of the full logo.