Everyone at El Camino College becomes responsible for building trust in the college. As stewards of the visual identity for El Camino, we build trust and brand equity as we use the graphic identity system consistently, repeatedly, and with confidence. The purpose of this logo guide is to help you do just that.
This guide provides invaluable resources and essential guidelines to ensure all of our marketing and communications materials reflect the professionalism and commitment of El Camino.
Use this manual as a reference and a resource. Understand the reasoning behind the identity guidelines and ask for help or clarification as questions arise.
The original logo was created by former El Camino staff member Mick Moyer and has been in use for more than 30 years. In 2021 subtle adjustments were made and a stacked version of the logo was created. Please use only these new versions going forward.
There are two versions of the El Camino logo. Both are equal in importance—one is not preferred over the other. It is comprised of a wordmark (text) and a symbol (circle bell icon).
Using the symbol portion of the logo (without the wordmark) is limited to situations where it is the only reasonable solution. Use it as a last resort only.
The logo below, labeled “Horizontal,” is one of two marks for the college. The full name is spelled out on one long line.
The logo labeled “Vertical” is the same as the horizontal version but has been reconfigured with the name stacked on two lines.
How do you choose which version of the logo to use?
This illustration shows the same space on an application using the two logo options. The solution on the right uses the stacked version logo. Because the proportions of the logo relate to the space in which it’s placed, it fits better and can be used much larger. The result is a more impactful logo and balanced overall look.
The full logo (combined wordmark and bell circle) is the preferred version and is to be used whenever and wherever possible. Occasionally exceptions will need to be made.
Below are examples where the El Camino identity is strongest when using partial elements of the full logo.