Everyone at El Camino College becomes responsible for building trust in the college. As stewards of the visual identity for El Camino, we build trust and brand equity as we use the graphic identity system consistently, repeatedly, and with confidence. The purpose of this logo guide is to help you do just that.
This guide provides invaluable resources and essential guidelines to ensure all of our marketing and communications materials reflect the professionalism and commitment of El Camino.
Use this manual as a reference and a resource. Understand the reasoning behind the identity guidelines and ask for help or clarification as questions arise.Request Logo Pack
There are two versions of the El Camino logo. Both are equal in importance—one is not preferred over the other. It is comprised of a wordmark (text) and a symbol (circle bell icon).
The circle bell icon is an alternative logo option but is limited in use.
The logo below, labeled “Horizontal,” is one of two marks for the college. The full name is spelled out on one long line.
The logo labeled “Vertical” is the same as the horizontal version but has been reconfigured with the name stacked on two lines.
The circle bell logo is not the primary option to use.
Using the circle bell logo (without the wordmark) is limited to situations where it is the only reasonable solution.
Use it as a last resort only.
How do you choose which version of the logo to use?
This illustration shows the same space on an application using the two logo options. The solution on the right uses the stacked version logo. Because the proportions of the logo relate to the space in which it’s placed, it fits better and can be used much larger. The result is a more impactful logo and balanced overall look.
The full logo (combined wordmark and bell circle) is the preferred version and is to be used whenever and wherever possible. Occasionally exceptions will need to be made.
Below are examples where the El Camino identity is strongest when using partial elements of the full logo.
Do Not Do These Things to the Logo
When you are using our logo, maintain the proportion and integrity of the mark. This page contains some of the most common logo violations that tempt community members when using a logo.
We know people mean well, but tampering dilutes our brand. The hardest part of building equity in a logo is discipline. You may want to “get creative” with the look, but audiences expect familiarity, and consistency is paramount in a successful brand.
The original logo was created by former El Camino staff member Mick Moyer and has been in use for more than 30 years.
In 2021, subtle adjustments were made and a stacked version of the logo was created. Please use only these new versions going forward.
Logos for departments and offices combine the primary logo with the name of department. Always use the logo artwork created by Marketing & Communications.
To request a subunit logo, contact email@example.com.
If you have questions, contact firstname.lastname@example.org.